Student-run fundraiser 25tolife is hosting a music and arts festival with all proceeds going to the Canadian Cancer Society. 25toLife is a joint project between Kamal Masri’s SFU Beedie School of Business Project Management class and the Canadian Cancer Society (CCS). This project aims to raise funds for cancer research and to support individuals who are affected by this disease while learning project management. The event will feature a variety of live music, arts, poetry and dance performers. There will also be a raffle with some fantastic prizes to take home.

The event in 2019 motivated us to develop a playful concept logo and visual identity for their upcoming event in 2020. To bring something new and different in 2020, we incorporated abstract, modern geometric shapes with trendy colours to appeal to the festival goers.